Love Yourself

Sarugaku was a form of Japanese popular theater dominated by wordplay and improvised dances that took place during the 11th to 14th centuries.

The Sarugaku brand arises to express that moment when night falls and we allow ourselves to be, imagination flies and improvisation flows.

When we stop and allow ourselves to feel, listen to ourselves, in order to know and express ourselves in a total freedom. It's time to play, to dream, to create. When you allow yourself to lower your defenses and your essence comes out naturally, the one that makes you unique. When your personality comes out. It is the time when details take center stage, and we appreciate beauty in all its fullness. Art, poetry, photography, music, painting, travel memories.

In a society of the cult of effort and efficiency, where is creativity? Intelligence? Sensitivity? In short, where is the human being?

The philosophy with which Sarugaku was born is to get out of the direction of the search for efficiency and be yourself, do what you are passionate about, not to be perfect. That is having personality.

That is why our lines are sober, simple, so that your personality shines, it is the clothing that allows you to be. So you can express yourself, play, dream, create. That is why our protagonist, Sarugaku, always carries her red umbrella like the blood that flows through her veins, to protect her essence. And that is when you enjoy what you really like, you are not afraid to face who you are and thus give yourself space, give yourself what makes you happy.

Isn't that what life is about?

Enjoy your time your way, doing what you like the most. When you know yourself and you know what suits you and what doesn't. Above material successes or failures. The important thing is to do it all your way. That makes you unique. That's Sarugaku. The time to be express your uniqueness. Love yourself.

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